Bandhigga Sanadkii Sanadkii Madoow ee Sanadkii Madoow ee Mareykanka ee Mareykanka ayaa isbuucii lasoo dhaafay ka soo baxay usbuucii la soo dhaafay, si rasmi ah u duulay Kirismas iyo sannadka cusub ee wax laga iibsado ee reer Galbeedka. In kasta oo heerka sicir bararka ee ugu sareeya 40 sano uu cadaadis saaray suuqa tafaariiqda, Jimcaha Madoow oo dhan ayaa dhigay rikoor cusub. Waxaa ka mid ah, cunno caruur ah ayaa weli ah mid xoogan, inay noqoto xoog muhiim ah oo wadista guud ahaan koritaanka iibka.
Tirada guud ee dukaameeyayaasha waxay ku dhufteen cus cusub, iyo adeegsi qafis ah ayaa ahaa mid xoogan.
Xogta sahaminta ee ay soo saartay Xiriirka tafaariiqda Qaranka (NRF) oo ay barwaaqowday tahay iyo falanqeyn (barwaaqo ah (in kabadan 196.7 milyan oo Mareykan ah, oo ka badan 122.7 milyan oo qof ayaa booqday dukaamada iyo----ilaa iyo 17 boqolkiiba 2021 laga bilaabo 2021.
Jimcaha Madoow ayaa wali ah maalinta ugu caansan ee lagu dukaameysto dukaanka gudaha. Qiyaastii 72.9 milyan oo macaamiil ah ayaa doortay waayo-aragnimada dukaamadu-ka-fool-ka-ee-wajiga, ilaa 66.5 milyan sanadkii 2021. Sabtida ka dib mahadcelin ayaa la mid ah, oo leh 63.4 milyan oo dukaamayaal dukaan ah, ilaa 51 milyan sanadkii la soo dhaafay. Kharashaadka MasterCard-Puld-Pulde ayaa soo sheegay in 12% korodh ku yimid iibka dukaanka ee lagu iibiyo Jimcaha madow, oo aan loo habeyn sicir bararka.
Sida laga soo xigtay NRF iyo cilmi-baarista macaamiisha, macaamiisha sahan ayaa la sameeyay waxay ku qaataan celcelis ahaan $ 325.44 markay soo iibsadaan fasaxa fasaxa dhammaadka usbuuca, ilaa $ 302.21) ayaa loo qoondeeyay hadiyado. "Shanta maalmood ee Tirtifinta Shoppingsing Mudane wuxuu sii wadaa inuu door muhiim ah ka ciyaaro inta lagu gudajiro xilliga dukaameysiga ee fasaxa." Phil Rist, oo madaxweyne ku xigeenka fulinta ee istiraatiijiyadda istiraatiijiyadda ee istaraatiijiyadda. Marka laga hadlayo noocyada wax soo iibsiga, 31 boqolkiiba jawaabeyaasha waxay sheegeen inay iibsadeen caruusadaha, labaad oo keliya dharka iyo waxyaabaha lagu dhejiyo (50 boqolkiiba), oo kaalinta koowaad galay.
Iibka khadka tooska ah ee internetka ayaa ku dhuftay rikoor sare, oo leh wax la iibiyo toy oo maalinle ah 285%
Waxqabadka caruusadaha lagu ciyaaro ee ku jira meelaha ganacsiga e-commerces waa mid caan ah. Waxaa jiray 130.2 milyan oo dukaanleyda khadka tooska ah ee Jimcaha madow ee sanadkan, ilaa 2% laga bilaabo 2021, sida laga soo xigtay NRF. Sida laga soo xigtay Adobe falanqaynta, oo soconaysa in ka badan 85% 10050 oo ah tafaariiqda 100.12 bilyan ee dukaamaysiga khadka tooska ah inta lagu gudajiray Jimcaha Madoow, ilaa 2.3% isla muddadaas sanadkii la soo dhaafay. Taasi waxay ka bilaabataa $ 8.92 bilyan isla muddada 2021 iyo $ 9.03 bilyan oo loogu talagalay muddada "Jimcaha madow" ee 2020, rikoor kale, oo uu ku kaco qiimo dhimis qoto dheer oo ku saabsan taleefannada mobilada, alaabada lagu ciyaaro iyo jimicsiga.
Alaabta carruurtu ku ciyaareen ayaa ah mid caan ka ah dukaameeysatada jimcaha madow ee sanadkan, iyadoo celcelis ahaan iibka maalinlaha ah ay ka soo baxdo 285% isla muddadaas sanadkii la soo dhaafay, sida uu sheegay Adobe. Qaar ka mid ah cayaaraha ugu kulul iyo badeecada toy sanadkan waxaa ka mid ah Fortnis, Roblox, buluug, funko pop, juquraafiga juquraafiga ah iyo inbadan. Amazon ayaa sidoo kale sheegay in guriga, moodada, alaabada lagu ciyaaro, qurxinta iyo aaladaha Amazon ay ahaayeen qeybaha ugu fiican ee sannadkan ugu fiican.
Amazon, Walmart, Lavada iyo kuwa kale ayaa wax ka badan wax ka badan ka bixiya sannadkan marka loo eego sanadihii hore, waxaana loo fidiyaa muddo toddobaad ama ka badan. Sida laga soo xigtay Adobe, in ka badan kalabar macaamiisha ayaa u beddelata tafaariiqda sicirka hoose oo ay u isticmaalaan "Qalabka isbarbardhigga ee internetka." Sidaa darteed, sannadkan, qaar ka mid ah rookies e-commerce-ka iyada oo loo marayo xayeysiisyo kaladuwan oo xayeysiis ah micnaheedu waa "u sara kaca".
Tusaale ahaan, Shein iyo TEU, oo ah hoos-u-hoosaadka kombiyuutarka ee xuduudaha ee xuduudaha, oo aan la bilaabin qiima dhimis hooseeya inta lagu gudajiro muddada kor u qaadista "Jimcaha madow", laakiin sidoo kale waxay u keentay suuqa Mareykanka ee aruurinta daryeelka bulshada ee sida caadiga ah loo adeegsado ee kol. TikTok has also launched events like a live studio chart contest, a Black Friday shopping short video challenge, and sending discount codes online. In kasta oo kor-u-soo-nooleyaashaas aysan wali ka dhigin garoonkooda ugu weyn, waxaa jira astaamo muujinaya inay isbadal cusub u keenaan kombiyuutarka dhaqanka Mareykanka, kaas oo u qalma daawashada.
Ebunto
Waxqabadka ugu sarreeya ee isticmaalka caruusadda ee Mareykanka ee Mareykanka "Jimcaha madow" ayaa muujinaya in baahida suuqa ay wali ku xoog badan tahay cadaadiska sicir bararka. Sida laga soo xigtay falanqaynta NRF, kobaca iibka tafaariiqda ee sanadka ee sanadka oo soconaya dhamaadka bisha Diseembar waxay u dhexeeysaa 6 boqolkiiba 8 boqolkiiba, iyadoo wadarta guud ay la filayo inay gaaraan $ 942.6 bilyan ilaa $ 90.4 bilyan. In ka badan laba toddobaad ka hor kirismaska, waxay filayaan suuqa koriinka toy si ay u sii wataan horumarka wanaagsan.
