Bandhiga wax iibsiga ee jimcaha madow ee sanadlaha ah ee Maraykanka ayaa bilaabmay todobaadkii hore, isagoo si rasmi ah u bilaabay xilliga wax iibsiga ee kirismaska iyo sanadka cusub ee Galbeedka. Iyadoo heerka sicir bararka ugu sarreeya ee sanadaha 40 uu cadaadis saaray suuqa tafaariiqda, Black Friday guud ahaan wuxuu dhigay rikoor cusub. Waxaa ka mid ah, isticmaalka toy-ga ayaa ah mid xooggan, isagoo noqonaya xoog muhiim u ah kobaca iibka guud.
Tirada guud ee dukaamaystayaashu waxay gaadheen heer cusub, iyo isticmaalka qad la'aanta ayaa ahaa mid xoogan.
Xogta sahanka ee ay sii daayeen Xiriirka Tafaariiqda Qaranka (NRF) iyo Barwaaqo Insightful & Analytic (Barwaaqo) ayaa muujinaya in Jimcihii Madoow ee 2022, Isugeyn 196.7 milyan oo Mareykan ah ayaa ka dukaameystay dukaamada iyo internetka, koror ku dhawaad 17 milyan ka badan 2021 iyo tirada ugu sarreysa tan iyo markii NRF ay bilowday dabagalka xogta sanadkii 2017. In ka badan 122.7 milyan oo qof ayaa booqday dukaamada leben iyo hoobiye sanadkan, taasoo ka dhigan 17 boqolkiiba marka loo eego 2021.
Jimcaha Madoow ayaa ah maalinta ugu caansan wax iibsiga dukaanka dhexdiisa. Qiyaastii 72.9 milyan oo macaamiil ah ayaa doortay waayo-aragnimada wax iibsiga ee soo jireenka ah ee fool ka foolka ah, laga soo bilaabo 66.5 milyan sanadka 2021. Sabtidii ka dib Thanksgiving waxay ahayd isku mid, iyadoo 63.4 milyan ay dukaamaysanayeen 63.4 milyan, halka sannadkii hore ay ahaayeen 51 milyan. Kharashka garaaca wadnaha ee MasterCard ayaa sheegay in 12% uu kordhay iibka dukaamada Jimcihii Madow, ee aan lagu hagaajin sicir bararka.
Marka loo eego NRF iyo Cilmi-baarista Macmiilka ee Prosper, macaamiisha la sahamiyay waxay ku kharash gareeyaan celcelis ahaan $325.44 wax iibsiga la xiriira fasaxa usbuuca, ilaa $301.27 sanadka 2021. Inta badan ($229.21) waxaa loo qoondeeyay hadiyado. "Xilliga wax iibsiga ee shanta maalmood ah ee Thanksgiving wuxuu sii wadaa inuu ciyaaro door muhiim ah inta lagu jiro xilliga wax iibsiga ee fasaxa." Phil Rist, madaxweyne ku xigeenka fulinta ee istaraatiijiyadda Prosper. Marka la eego noocyada wax iibsiga, 31 boqolkiiba jawaab bixiyaasha ayaa sheegay in ay iibsadeen alaabta lagu ciyaaro, oo ay ku xigto kaliya dharka iyo qalabka (50 boqolkiiba), kuwaas oo kaalinta koowaad galay.
Iibka khadka tooska ah ayaa gaadhay heerkii ugu sarreeyey, iyada oo maalin walba iibka alaabta lagu ciyaaro uu kor u kacay 285%
Waxqabadka alaabta lagu ciyaaro ee goobaha ganacsiga e-commerce ayaa aad caan u ah. Waxaa jiray 130.2 milyan oo dukaameystayaal khadka ah Jimcihii Madoow ee sanadkan, oo ah 2% marka loo eego 2021, sida uu qabo NRF. Sida laga soo xigtay Adobe Analytics, oo la socota in ka badan 85% ee 100ka tafaariiqda online-ka ah ee Maraykanka, macaamiisha Maraykanku waxay ku kharash gareeyeen $9.12 bilyan wax iibsiga inta lagu guda jiro Black Friday, 2.3% isla muddadaas sannadkii hore. Taasi waa ilaa $8.92 bilyan isla muddadaas 2021 iyo $9.03 bilyan xilliga "Jimcaha Madoow" ee 2020, rikoor kale, oo ay horseeday qiimo dhimis qotodheer oo ah taleefannada gacanta, alaabta lagu ciyaaro iyo qalabka jirdhiska.
Alaabta lagu ciyaaro ayaa weli ah qaybta caanka ah ee dukaamaysiga Jimcaha Madoow ee sanadkan, iyada oo celceliska iibka maalinlaha ahi uu kor u kacay 285% isla muddadaas sannadkii hore, sida uu qabo Adobe. Qaar ka mid ah ciyaaraha ugu shidan iyo baayacmushtarka sanadkan waxaa ka mid ah Fortnite, Roblox, Bluey, Funko Pop, Qalabka Juqraafiga Juqraafiyeed iyo qaar kaloo badan. Amazon waxay sidoo kale sheegtay in guriga, moodada, alaabta lagu ciyaaro, quruxda iyo qalabka Amazon ay ahaayeen qaybaha ugu iibinta wanaagsan sanadkan.
Amazon, Walmart, Lazada iyo kuwa kale ayaa sanadkan bixinaya heshiisyo ka badan kuwii sanadihii hore, waxayna kordhinayaan hal usbuuc ama ka badan. Sida laga soo xigtay Adobe, in ka badan kala badh macaamiishu waxay u beddelaan tafaariiqda qiimo jaban waxayna isticmaalaan "qalabka isbarbardhigga qiimaha onlaynka." Sidaa darteed, sanadkan, qaar ka mid ah rookies e-commerce iyada oo loo marayo noocyo kala duwan oo xayeysiis ah macnaheedu waa "kor u kaca".
Tusaale ahaan, SHEIN iyo Temu, oo ah qaybta ganacsiga e-commerce ee ka gudubta xuduudaha ee Pinduoduo, ma aha oo kaliya bilaabay qiimo dhimis aadka u hooseeya inta lagu jiro xilliga xayeysiinta "Jimcaha Madoow", laakiin sidoo kale waxay keeneen suuqyada Mareykanka ururinta daryeelka-ereyga guud ee la isticmaalo. iyo code qiimo dhimis gaar ah ee KOL. TikTok waxa kale oo ay bilawday dhacdooyin sida tartanka jaantuska tooska ah ee istuudiyaha, jimcaha madow ee tartan fiidiyow gaaban ah, iyo dirida koodh dhimista khadka. Inkasta oo kuwan kor u kacaya aanay weli samayn alaabada ay ku ciyaaraan qaybtooda ugu weyn, waxaa jira calaamado muujinaya inay isbedel cusub ku keenayaan ganacsiga e-commerce ee Maraykanka ee dhaqameed, taas oo mudan in la daawado.
Eduuliye
Waxqabadka aadka u wanaagsan ee isticmaalka alaabta lagu ciyaaro ee Maraykanka "Jimcaha Madow" ayaa muujinaya in baahida suuqa ay weli ku xoogan tahay cadaadiska sicir bararka. Marka loo eego falanqaynta NRF, kobaca iibka tafaariiqda ee sanadlaha ah ee xilli ciyaareedka socda ilaa dhamaadka Disembar wuxuu u dhexeeyaa boqolkiiba 6 ilaa 8 boqolkiiba, iyada oo wadarta la filayo inay gaadho $ 942.6 bilyan ilaa $ 960.4 bilyan. In ka badan laba toddobaad ka hor Kirismaska, filo in suuqa macaamiisha alaabta ay ku ciyaaraan ay sii wadaan dardarta wanaagsan.
Waqtiga boostada: Dec-14-2022
