Warbixinta sannadlaha ah waxaa ku jira xogta 82 milkiilayaasha hantida garaadka ee madadaalada, alaabta lagu ciyaaro, moodada, cuntada iyo cabitaanka iyo qaybaha kale, iyadoo iibka tafaariiqda alaabada shatiga leh ay dhan tahay $273.4 bilyan, ilaa ku dhawaad $15 bilyan laga soo bilaabo 2021.
NEW YORK, NY / ACCESSWIRE / Luulyo 27, 2023 / License Global, oo ah hogaamiyaha shati bixinta, ayaa maanta ku dhawaaqday daraasadeeda aadka loo sugayo ee sanadlaha ah ee shatiga ugu fiican aduunka. Warbixinta sanadkan waxay muujinaysaa iibka tafaariiqda ee alaabta macaamiisha shatiga leh waxay noqon doontaa $273.4 bilyan sanadka 2022, iyadoo kobaca guud uu dhaafo $26 bilyan in ka badan 40 nooc oo warbixinta lagu sheegay.
Warbixinta sanadlaha ah ee shatiga shatiga caalamiga ah waxay uruurisaa macluumaadka ku saabsan iibka tafaariiqda caalamiga ah iyo khibradaha alaabooyinka macaamiisha shatiga leh ee ka yimid noocyada ugu waaweyn aduunka ee qaybaha kala duwan, oo ay ku jiraan madadaalada, ciyaaraha, ciyaaraha, alaabta caruurtu ku ciyaarto, summadaha shirkadaha, moodada iyo dharka.
Warshadaha madadaalada waxay sii wadaan inay soo saaraan dakhliga ugu sareeya ee shatiga, iyadoo shanta shati bixiye ee ugu sareeya aduunka oo kaliya ay soo xareeyaan $111.1 bilyan oo dakhli ah. Shirkadda Walt Disney waxay soo dhejisay kobaca ugu weyn sanadka 2022, iyadoo iibka tafaariiqda ee alaabada macaamiisha shatiga leh ay kordhayso wadar dhan $5.5 bilyan.
"In kasta oo caqabadaha dhaqaale ee caalamiga ahi ay saameyn ku yeesheen kalsoonida macaamiisha oo ay carqaladeeyeen warshad kasta oo toosan, moodooyinka shatiga casriga ah ee casriga ah ayaa horumaray, la cusboonaysiiyey oo horumaray," ayuu yiri Ben Roberts, EMEA agaasimaha content ee License Global. "Natiijooyinka waxay muujinayaan in suuqa uu kori doono. Waxaan arki doonaa kobac aad u wanaagsan 2022 iyadoo shirkaduhu ay raadinayaan inay la kulmaan taageerayaasha iyo macaamiisha siyaabo cusub oo xiiso leh. "
Mattel ayaa soo sheegay kobaca ugu muhiimsan ee waqtiga, iyadoo iibinta alaabada macaamiisha shatiga leh ay kor ugu kacday $2 bilyan sanadka 2019 ilaa $8 bilyan sanadka 2022. Daraasadaha kiisaska sida kordhinta summada Mattel si ay u taageerto xannibaadda Barbie waxay muujineysaa sida guuleysiga hantida garaadka ee kordhinta ay u horseedi karto kobaca tafaariiqda. .
Shirkadaha cusub ee lagu soo daray warbixinta 2023 Top Global Licensees waxaa ka mid ah Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny iyo Duke Kahanamoku, iyo kuwo kale.
Marka laga soo tago muujinta macluumaadka maaliyadeed ee shirkadda, License Global wuxuu saadaaliyay mustaqbalka warshadaha warbixinteeda Brandscape, taasoo adeegsata xogta sahan si loo saadaaliyo isbeddellada illaa 2024 iyo wixii ka dambeeya. 60% ka mid ah jawaab bixiyaasha ayaa fashion ku magacaabay meesha ugu muhiimsan ee lagu kordhinayo ka qaybgalka, saamaynta iyo wacyiga iyada oo loo marayo wada shaqayn isdhaafsan. 62% jawaab bixiyaasha ayaa sidoo kale sheegay in moodada ay noqon doonto qaybta ugu sareysa ee la tixgeliyo marka lala shaqeynayo shatiga 2024.
"10-ka qof ee ugu sareeya shati bixiyaasha aduunka keligood waxay bixiyeen celcelis ahaan 19% kobac sanadeedka sanadka, taasoo muujineysa awoodaha ballaarinta iyo sii socoshada mawqifka suuqa alaabooyinka macaamiisha ee shatiga leh, iyo sidoo kale xiisaha macaamiisha ee ballaarinta noocyada tafaariiqda," ayay tiri Amanda Cioletti, ku xigeenka madaxweyne. nuxurka iyo istaraatiijiyadda Kooxda Shatiyeynta Caalamiga ah ee Suuqyada Informa, oo ay ku jiraan summadaha warbaahinta Shatiga Caalamiga ah, Bandhiga Shatiga Shatiga, Ruqsad siinta Yurub iyo Shirka Hal-abuurka Summada iyo Shatiga. "Warshaduhu way kobcayaan, xogta lagu soo bandhigay warbixintuna waxay xaqiijinaysaa heerka ugu sarreeya iyo awoodda istaraatiijiyad ganacsi oo shati leh oo bixisa milkiilayaasha astaanta, soosaarayaasha alaabta iyo tafaariiqda. Iyadoo aan loo eegin jawiga dhaqaale, dadku waxay u soo jiidan doonaan summadaha iyo noocyada ay ku kalsoon yihiin. Franchising. Jacaylka. Ruqsad-siinta waxay ku siinaysaa waddo la xaqiijiyay oo iibka macaamiisha ah.
Shatiga Global, qayb ka mid ah Kooxda Shatiyeynta Caalamiga ah, waa daabacaadda hormuudka u ah warshadaha shatiga siinta, bixinta abaal-marin-ku-guuleysiga nuxurka tifaftirka oo ay ku jiraan wararka, isbeddellada, falanqaynta iyo warbixinnada gaarka ah ee badeecadaha adduunka ee macaamiisha iyo suuqyada tafaariiqda. Iyada oo loo marayo joornaalkeeda, degelkeeda, joornaalada emaylka maalinlaha ah, webinars, fiidiyowyada iyo daabacaadaha dhacdooyinka, Shatiga Global wuxuu gaaraa in ka badan 150,000 maamulayaal iyo xirfadlayaal dhammaan suuqyada waaweyn. Joornaalku sidoo kale waa daabacaadda rasmiga ah ee dhacdooyinka warshadaha oo ay ku jiraan Bandhigga Shatiga, Bandhigga Shatiga Shatiga Yurub, Bandhigga Shatiga Shaaniga iyo Shirka Hal-abuurka Brand iyo Shatiga.
Kooxda Shatiyeynta Caalamiga ah ee Informa Suuqyada, oo hoos timaada Informa plc (LON:INF), waa hormuudka qabanqaabiyaha bandhigga iyo lammaanaha warbaahinta ee warshadaha shatiga. Hadafkeedu waa in la isu keeno summada iyo alaabooyinka si ay u bixiso fursadaha shatiga ee adduunka oo dhan. Kooxda Shatiyeynta Caalamiga ah ee Suuqyada Informa waxay soo saartaa dhacdooyinka soo socda iyo agabka macluumaadka ee warshadaha shatiga: Bandhiga shatiga, Bandhiga Shatiga Yurub, Bandhiga Shatiga Shanghai, Summit & Shati siinta Shirka Hal-abuurka iyo Shatiyeynta Caalamiga ah. Dhacdooyinka Kooxda Shatiyeynta Caalamiga ah waxaa kafaala qaaday Shirkadda Shatiga Caalamiga ah.
Ka eeg nooca isha ee accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Waqtiga boostada: Seb-11-2023
