Dhawaan, Pt Mattel Indonesia (PTMI), oo ah hoosaad ka mid ah mariidhadda Indonesia, ayaa loo dabaaldegay sannadguuradii 30aad ee howlgalada, oo isla waqti isku mid ah ay bilaabeen ballaarinta warshadda Indonesia, oo ay ku jiraan xarun cusub oo dilaaga ah. Ballaarinta ayaa kordhin doonta awoodda wax soo saarka ee Mattie's Barbie iyo giraangiraha kulul ee alkoy toy gawaarida waxaana la filayaa inay abuuraan ku dhawaad 2,500 shaqooyin cusub. Waqtigan xaadirka ah, Indonesia waxay soo saartaa 85 milyan oo barber caruureed iyo 120 milyan oo gawaarida kulul ee loogu talagalay gawaarida giraangiraha kulul ee marica.
Waxaa ka mid ah, tirada barafka Barbie ee ay soo saartay warshadda waa kan ugu sareeya adduunka. Iyada oo ballaarinta warshadda, wax soo saarka barxada Barbie ayaa la filayaa in ay kordho 1.6 milyan asbuucii la soo dhaafay sanadkii la soo dhaafay ilaa ugu yaraan 3 milyan usbuuc kasta. Qiyaastii 70% alaabta ceyriinka ah ee loogu talagalay caruusadaha ay soo saartay mattis-ka Indonesia ayaa laga soo xigtay Indonesia. Ballaarinta iyo ballaarinta awooddan waxay kordhin doontaa iibsashada qalabka dharka iyo agabka baakadaha ee ka imanaya la-hawlgalayaasha maxalliga ah.
Waxaa la soo waramayaa in hoosaadka hoosaadka Indonesia ee Mattel laga sameeyay 1992-kii waxaana la dhisay dhisme warshad oo daboolaya aag 45,000 mitir oo laba jibbaaran oo ku taal galbeedka, Galbeedka Java, Indonesia. Tani waa warshadda ugu horreysa ee Mattel ee Mattel ee Indonesia (oo sidoo kale loo yaqaan warshad galbeed), ku takhasusay soo saarista wax soo saarka barxada Barbie. Sannadkii 1997, Mattel wuxuu ka furay warshad bariga bari ee Indonesia oo daboolaysa meel ka kooban 88,000 mitir oo laba jibbaaran, taasoo ka dhigeysa Indonesia saldhigga wax soo saarka adduunka ee Barbie. Intii lagu gudajiray xilligii ugu sarreeyay, waxay shaqaalaysaa ilaa 9,000 oo qof. Sanadkii 2016, Mattel Indonesia warshad galbeedka ayaa loo beddelay warshad dilaac ah, oo hadda ah mattir Indonesia Dintan-St (Midab muddo gaaban). Warshadda ku dhinta-dhinta ee loo beddelay ayaa galay wax soo saarka 2017 oo hadda waa saldhigga wax soo saarka ugu weyn ee caalamiga ah ee giraangiraha kulul.
▌Malaysia: Warshadda ugu weyn ee dunida ugu weyneyd
Wadanka deriska ah, Matteesian's Liiska Malaysian ayaa sidoo kale u dabaaldegay sannad-guuradii 40aad wuxuuna ku dhawaaqay ballaarinta warshadaha, oo la filayo in la dhameeyo Janaayo 2023.
Matel Malaysia sdn.bhd. (MMSB ee gaagaaban) waa salka ugu weyn ee wax soo saarka kulul ee dunida, oo daboolaya aag qiyaastii ah 46,100 mitir oo laba jibbaaran. Sidoo kale waa giraangiraha kaliya ee kulul ee hal-ka-soo-saaraha badeecada adduunka ka soo saara. Awoodda celceliska dhirta ee hadda jirta waa qiyaastii 9 milyan oo gawaarida usbuucii. Balaarinta ka dib, awoodda wax soo saarka ayaa kordhaysa 20% 2025.
▌Muhiimadda istiraatiijiyadeed
Maaddaama wareegii ugu dambeeyay ee silsiladda sahayda adduunka ee xannibay si tartiib-tartiib ah, warka ballaarinta ah ee labada warshadood ee dibada ah, oo labaduba ay muhiim u yihiin kala-duwanaanta silsiladaha Istaraatiijiyadda ee shirkadda ee shirkadda Istaraatiijiyadda ee shirkadda. Yaree kharashaadka oo hagaajiya hufnaanta hawlgalka iyadoo ay sii kordheyso waxsoosaarka wax soo saarka, kordhinta wax soo saarka iyo awooda farsamo ahaan. Afarta qaybood ee Super ee Mattel ayaa sidoo kale kiciyay horumarka warshadaha wax soo saarka ee maxalliga ah.