Dhawaan, PT Mattel Indonesia (PTMI), oo ah shirkad hoos timaada Mattel ee Indonesia, ayaa u dabaaldegtay sannad-guuradii 30-aad ee hawlgalka waxayna isla mar ahaantaa bilawday ballaarinta warshadeeda Indonesia, taas oo sidoo kale ku jirta xarun cusub oo dhinta.Balaadhintu waxay kordhin doontaa awoodda wax-soo-saarka ee Mattel's Barbie iyo Hot Wheels gawaadhida gawaadhida ay ku ciyaaraan waxaana la filayaa inay abuurto ilaa 2,500 shaqo oo cusub.Waqtigan xaadirka ah, Indonesia waxay soo saartaa 85 milyan Barbie caruusadaha iyo 120 milyan oo baabuur Hot Wheels ah sanadkiiba Mattel.
Waxaa ka mid ah, tirada caruusadaha Barbie ee ay warshaddu soo saartay waa tan ugu sarreysa adduunka.Iyada oo la ballaarinayo warshadda, wax soo saarka Barbie caruusadaha ayaa la filayaa inuu ka kordho 1.6 milyan usbuucii la soo dhaafay ilaa ugu yaraan 3 milyan todobaadkii.Qiyaastii 70% alaabta ceeriin ee caruusadaha ay soo saarto Mattel ee Indonesia ayaa laga keenay Indonesia.Balaadhintan iyo balaadhintan awoodeed waxay kordhinaysaa iibsashada dharka iyo alaabta baakadaha ee la-hawlgalayaasha maxalliga ah.
Waxaa la sheegay in laanta Indonesiya ee Mattel la aasaasay 1992-kii oo ay dhisme warshadeed ka dhistay dhul dhan 45,000 oo mitir oo laba jibbaaran Cikarang, Galbeedka Java, Indonesia.Tani sidoo kale waa warshadii ugu horeysay ee Mattel ee Indonesia (sidoo kale loo yaqaan warshad galbeedka), oo ku takhasustay wax soo saarka Barbie.Sannadkii 1997-kii, Mattel waxa uu Indonesia ka furay Warshad Bari ah oo ku fadhida dhul dhan 88,000 oo mitir oo laba jibbaaran, taas oo Indonesia ka dhigtay saldhigga ugu weyn ee wax-soo-saarka Barbie.Inta lagu jiro xilliga ugu sarreeya, waxay shaqaaleysiisaa ilaa 9,000 oo qof.2016, Mattel Indonesia West Factory waxay isu beddeshay warshad wax shuba, taas oo hadda ah Mattel Indonesia Die-Cast (MIDC gaaban).Warshadda wax-soo-saarka ee la beddelay waxay soo saartay wax-soo-saarka 2017 oo hadda waa saldhigga ugu weyn ee wax-soo-saarka caalamiga ah ee 5-pieces Hot Wheels.
▌Malaysiya: Warshada ugu weyn adduunka ee Hot Wheels
Dalka deriska la ah, laanta Malaysiya ee Mattel ayaa sidoo kale u dabaaldegtay sannad-guuradii 40aad waxayna ku dhawaaqday ballaarin warshadeed, oo la filayo in la dhammeeyo Janaayo 2023.
Mattel Malaysia Sdn.Bhd.(MMSB marka la soo gaabiyo) waa saldhigga ugu weyn ee wax soo saarka Wheels Hot ee adduunka, oo daboolaya bed dhan ilaa 46,100 mitir oo laba jibbaaran.Sidoo kale waa midda kaliya ee soo saarta wax soo saarka Wheels Hot ee adduunka.Awoodda celceliska ee warshadda hadda waa qiyaastii 9 milyan oo baabuur todobaadkii.Balaadhinta ka dib, awoodda wax-soo-saarku waxay kordhin doontaa 20% 2025.
▌Muhiimadda istiraatijiyadeed
Iyada oo wareeggii ugu dambeeyay ee xannibaadda silsiladda sahayda caalamiga ah ay si tartiib tartiib ah u soo kabsanayso, warka ku saabsan ballaarinta Mattel ee laba warshadood oo dibadda ah ayaa leh muhiimad istiraatiiji ah oo cad, labaduba waa qaybo muhiim ah oo kala duwanaanshaha silsiladda sahayda ee hoos timaada khadka istaraatiijiyadeed ee hantida-iftiinka ee shirkadda.In la dhimo kharashaadka oo wanaajiso hufnaanta hawlgalka iyadoo la kordhinayo awoodaha wax soo saarka, kordhinta wax soo saarka iyo ka faa'iidaysiga awoodaha tignoolajiyada.Afarta warshadood ee waaweyn ee Mattel ayaa sidoo kale kiciyay horumarinta warshadaha wax soo saarka gudaha.
Waqtiga boostada: Dec-27-2022
